Digital Marketing Course in Australia, India, UK, USA, Singapore, Dubai, Canada

Best Digital Marketing Training in Australia, India, UK, USA, Singapore, Dubai, Canada and Best Digital Marketing Training Institute in Australia, India, UK, USA, Singapore, Dubai, Canada

Digital Marketing Course in Australia, India, UK, USA, Singapore, Dubai, Canada

AVTE Schoolprovides best digital marketing education in Australia, India, UK, USA, Singapore, Dubai, Canada in accordance with current industry standards, which helps students to be able to find desired jobs with MNCs. AVTE SCHOOL Provides Best Digital Marketing Training in Australia, India, UK, USA, Singapore, Dubai, Canada. AVTE SCHOOL is one of the most trusted Digital Marketing Training centers in Australia, India, UK, USA, Singapore, Dubai, Canada offering experience and complete help with the job, including basic and advanced Digital Marketing classes. In AVTE SCHOOL Digital Marketing training in Australia, India, UK, USA, Singapore, Dubai, Canada is taught by subject-specific corporate experts with more than 7 years of experience managing in real-time Digital Marketing projects. AVTE SCHOOL implements a blend of classroom and practical training to provide students with the best exposure to aid in the transformation of novice students into professional professionals who can easily be employed in the business.

The AVTE SCHOOL’s fully-equipped digital marketing training facility in Australia, India, UK, USA, Singapore, Dubai, Canada students are taught the fundamentals of Digital Marketing, Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing(SEM) and Website Creation, Search Engine Advertising, Mobile Marketing, Google Search Console, Google Analytics, Social Media Marketing, Google Ads,(Google Adword), E-Commerce Marketing, E-Mail Marketing and leads Generation, Internet Marketing Strategy Content Marketing and affiliate Marketing, Online Reputation Management (ORM) and Ad-Sense. Blogging Digital Marketing in real-time projects in conjunction and Digital Marketing Training for placement. Digital Marketing Training in Australia, India, UK, USA, Singapore, Dubai, Canada is designed in accordance with current trends in the market and kept in mind the most advanced Digital Marketing course content and curriculum based on the requirements of the student. It also assists students to be placed in Multinational businesses and reach their professional goals.

AVTE SCHOOL is the biggest Digital Marketing training center in Australia, India, UK, USA, Singapore, Dubai, Canada equipped with modern equipment and lab facilities as well as the possibility of taking various courses at Australia, India, UK, USA, Singapore, Dubai, Canada location. AVTE SCHOOL in Australia, India, UK, USA, Singapore, Dubai, Canada prepares thousands of students to take up Digital Marketing at reasonable fees which are designed with regard to the learning and the content requirements of every participant.

Digital Marketing training course involves “Learning through doing” making use of the most advanced infrastructure available to conduct hands-on activities and realistic simulations. This hands-on, extensive experience during Digital Marketing training ensures that you are able to absorb the skills and knowledge you’ll need to use in your job after your time at an MNC.

AVTE School is one of the most renowned digital marketing training institutions located in Australia, India, UK, USA, Singapore, Dubai, Canada and offers 100% placement assistance. AVTE SCHOOL has well defined curriculum and training programs for students. At AVTE SCHOOL, Digital Marketing training sessions are offered during classes in the daytime and weekend classes, as well as evening class and speed-track training classes.

What exactly is Digital Marketing?

Digital marketing encompasses all the marketing strategies that use the Internet and electronic devices as the medium. Companies make use of numerous digital channels, including email, social media search engines, as well as their websites to reach out to potential as well as current customers. The range for digital marketing growing each day. Newly formed companies focus increasing on digital marketing, in order to boost the effectiveness. Recent years have seen the growth of the field, and this demonstrates the significance of Digital marketing education. Pay packages that are higher as well as broad objectives and safe job profiles are just a few advantages of an Internet marketing courses.

Are you looking to make a profession within Digital marketing? Looking for the most effective Digital marketing school in Australia, India, UK, USA, Singapore, Dubai, Canada? AVTE SCHOOL is one which offers the most effective digital marketing education with the best placement in Australia, India, UK, USA, Singapore, Dubai, Canada. Our training to earn Digital Marketing certifications in Australia, India, UK, USA, Singapore, Dubai, Canada is designed to make students proficient in the essential skills of digital marketing to provide them with job that will last for a long time. Our students are provided with maximum exposure to standard of corporate work and tackle real-time tasks of Digital marketing.

The benefits of digital Marketing Training:

If you decide to sign up to the course in digital marketing, it’s not only about studying the operation of tools such as AdWords and analytics, Facebook Business Manager, mail chimp and so on. but also the strategies behind the use of these tools. Therefore, if you are clear about the purpose of taking the course in digital marketing and the advantages of this course. The benefits are as follows:

• Digital marketing is transforming the future of business and so choosing the training in digital marketing in Australia, India, UK, USA, Singapore, Dubai, Canada by AVTE SCHOOL will give you the chance to become competent and allows you to be a winner over your competition.
• There are many job opportunities to be found in this area that pay a high salary once you’ve completed your certification in digital marketing because there is a massive need for experienced digital marketing specialists.
• Digital marketing training is an innovation in the traditional methods of marketing, like individualization and customizing to achieve an ROI that is positive and this has increased the importance of highly experienced professionals.
• The digital marketing course is extremely useful if you are planning to launch your own venture as an entrepreneur for building your social media presence and maintaining the company.

This is an approximate course fee and duration for Digital Marketing. Please contact our team for current Digital Marketing course fee and duration.

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Education Programs

Course Content Covered in Digital Marketing Training Course

Digital Marketing Course Contents

Introduction to Digital Marketing

• Increasing Visibility
• What is visibility?
• Types of visibility
• Examples of visibility
• Visitors Engagement
• What is engagement?
• Why it is important?
• Examples of engagement
• Bringing Targeted Traffic
• Inbound
• Outbound
• Converting Traffic into Leads
• Types of Conversion
• Understanding Conversion Process
• Retention
• Why it is Important?
• Types of Retention
• Performance Evaluation
• Why it is Important?
• Tools Needed

Website Creation

• Adding domain Name to web Server
• Adding webpages & content
• Adding Plugins
• Identifying objective of website
• Deciding on Number of Pages Required
• Planning for Engagement Options
• Creating Blueprint of Every webpage
• Best & Worst Examples

Search Engine Optimization (SEO)

• What are primary keywords, secondary keyword and tertiary keywords?
• Keywords optimization
• Content optimization & planning
• Understanding Your audience for content planning
• Internal linking
• Meta tags creation
• Creating Webpage in HTML
• What is the difference between keywords stuffing & keyword placement
• Using google webmasters tool & website verification
• Sitemap creation & submission in website & webmasters
• How to write an optimized content
• How to write a content for article, blog and press release
• What is domain authority?
• How to increase Domain authority
• What are back links?
• Types of back links
• What is link building?
• Types of link building
• Do’s and Dont’s of link building
• Link building strategies for your business
• Easy link acquisition techniques
• Google places optimization
• Classified submissions
• Using H card
• Citation
• Top tools for SEO
• Monitoring SEO process
• Preparing SEO reports
• How to create SEO Strategy for your business
• What is link juice?
• Importance of domain and page authority
• How to optimize exact keywords for your business
• What is Google Panda Algorithm?
• What is Google Penguin?
• What is Google EMD Update?
• How to save your site from Google Panda, Penguin and EMD Update
• How to recover your site from Panda, Penguin and EMD

Search Engine Advertising

• Understanding inorganic search results
• Introduction to Google adwords & PPC
• advertising
• Overview of Microsoft Adcenter (Bing & Yahoo)
• Setting up Google adwords account
• Understanding adwords account structure
• Campaigns, Adgroups, Ads, Keywords, etc
• Types of Advertising campaigns- Search,
• Display, Shopping & video
• Difference between search & display campaign
• How does adwords rank ads
• Understanding adwords algorithm (adrank) in
• detail with examples
• What is quality score
• Why quality score is important
• What is CTR?
• Why CTR is important?
• Understanding bids
• Types of Search Campaigns – Standard,
• All features, dynamic search & product listing
• Google merchant center.
• Creating our 1st search campaign
• Doing campaign level settings
• Understanding location targeting
• Different types of location targeting
• What is bidding strategy?
• Understanding different types of bid strategy
• Manual
• Auto
• Advanced level bid strategies
• Enhanced CPC
• CPA
• What are flexible bidding strategies?
• Understanding flexible bidding strategy
• Pros & Cons of different bid strategies
• Understanding ad-extensions
• Types of ad-extensions
• Adding ad-extensions in our campaign
• Creating adgroups
• Finding relevant adgroups options
• using tools
• Creating adgroups using tool
• Understanding keywords
• Finding relevant keywords
• Adding keywords in ad-group
• Using keyword planner tool
• Understanding types of keywords
• Board, Phrase, exact, synonym & negative
• Examples of types of keywords
• Pros and cons of diff. types of keywords
• Creating ads
• Understanding ad metrics
• Display & destination URL
• How to write a compelling ad copy
• Best & worst examples of ads
• Creating ads
• What is conversion tracking?
• Why is it important
• How to set up conversion tracking
• Adding tracking code in your website
• Checking conversion stats
• How to optimize campaigns at the time of
• creation?
• Optimizing campaign via adgroups
• Importance of CTR in optimization
• How to increase CTR
• Importance of quality score in
• optimization
• How to increase quality score
• Importance of negative keywords in
• optimization
• Evaluating campaign stats
• Optimizing with conversion report
• Optimizing with keywords
• Optimizing performing keywords
• Optimizing non performing keywords
• How to decrease CPC
• Analyzing your competitors performance
• Types of display campaigns-
• Creating 1st display campaign
• Difference in search & display
• Doing campaign level settings
• Understanding CPM bid strategy
• Advance settings
• Ad-scheduling
• Ad-delivery
• Understanding ads placement
• Creating diff. adgroups
• Using display planner tool
• Finding relevant websites for ads
• Creating text ads
• Creating banner ads using tools
• Uploading banner ads

Social Media Marketing

• Understanding Facebook marketing
• Practical session 1
• Creating Facebook page
• Uploading contacts for invitation
• Exercise on fan page wall posting
• Increasing fans on fan page
• How to do marketing on fan page (with examples)
• Fan engagement
• Important apps to do fan page marketing
• Facebook advertising
• Types of Facebook advertising
• Best practices for Facebook advertising
• Understanding facebook best practices
• Understanding edgerank and art of engagement
• Practical Session 2
• Creating Facebook advertising campaign
• Targeting in ad campaign
• Payment module- CPC vs CPM vs CPA
• Setting up conversion tracking
• Using power editor tool for adv.
• Advance Facebook advertising using tools like
• What is linkedIn?
• Understanding LinkedIn
• Company profile vs Individual profiles
• Understanding Linkedin groups
• How to do marketing on LinkedIn groups
• Linkedin advertising & it best practices
• Increasing ROI form linkedIn ads
• Linkedin publishing
• Company pages
• Adv on linkedIn
• Display vs text
• Understanding Twitter
• Tools to listen & measure Influence on
• Twitter: TweetDeck, Klout, PeerIndex
• How to do marketing on Twitter
• Black hat techniques of twitter marketing
• Advertising on Twitter
• Creating campaigns
• Types of ads
• Tools for twitter marketing
• Twitter Advertising
• Twitter Cards
• Understanding Video Campaign
• Creating 1st Video Campaign
• Importance of video marketing
• Benifits of video marketing
• Uploading videos on video marketing websites
• Using youtube for business
• Developing youtube video marketing Strategy
• Bringing visitors from youtube videos to your website
• Creating Video ADgroups
• Targeting Options
• Understanding Bid Strategy

Mobile Marketing

• Understanding Mobile Devices
• Mobile Marketing and Social Media
• Mobile Marketing Measurement and Analytics
• Fundamentals of mobile marketing
• Key industry terminology
• Creating mobile website through wordpress
• Using tools to create mobile websites
• Using tools to create mobile app
• Advertising on mobile (App & Web)
• Targeting ads via location
• Targeting ads on Apps
• Targeting ads on search engine

Google Analytics

• Introduction to Google analytics
• How Google analytics works
• Understanding Google analytics account structure
• Understanding Google analytics insights
• Understanding cookie tracking
• Types of cookie tracking used by Google analytics
• Starting with Google analytics
• How to set up analytics account
• How to add analytics code in website
• Understanding goals and conversions
• How to setup goals
• Understanding different types of goals
• Understanding bounce & bounce rate
• Difference between exit rate & bounce rate
• How to reduce bounce rate
• How to set up funnels in goals
• Importance of funnels
• How to integrate adwords and analytics account
• Benefits of integrating adwords & analytics
• Measuring performance of marketing campaigns via
• Google analytics
• What is link tagging
• How to set up link tagging
• Understanding filters & segments
• How to set up filters & segments
• How to view customized reports
• Monitoring traffic sources
• Monitoring traffic behavior
• Taking corrective actions if required

Online Display Marketing

• What is online advertising?
• Types of Online Advertising
• Display Advertising
• Banner ads
• Rich Media ads
• Pop ups and Pop under ads
• Contextual advertising
• In Text ads
• In Image ads
• In video ads
• In page ads
• What are Payment Modules?

E-Mail Marketing

• What is email marketing?
• How email works?
• Challenges faced in sending bulk emails
• How to overcome these challenges?
• Types of email marketing- Opt-in & bulk emailing
• What is opt-in email marketing?
• Setting up email marketing account
• Best platforms to do opt-in email marketing
• Setting up lists & web form
• Creating a broadcast email
• What are auto responders?
• Setting up auto responders
• How to do bulk emailing?
• Best practices to send bulk emails
• Tricks to land in inbox instead of spam folder
• Top email marketing software’s &
• a glimpse of how to use them
• Improving ROI with A/B testing

E-Commerce Marketing

• What is ecommerce?
• Top ecommerce websites around the world & it’s scenario in India
• Difference between E-Commerce software and Shopping Cart software
• Payment Gateways, Merchant Accounts & Logistics for physical goods.
• Integrating Woo commerce and setting up an ecommerce store on WordPress.
• Affiliate Marketing by promoting products which looks like an ecommerce store.
• Case studies on ecommerce websites.
• How to do Google Product Listing Ads (PLA) for ecommerce websites.
• How to do SEO for an ecommerce website.

Lead Generation

• Understanding lead generation for business
• Why lead generation is important?
• Understanding landing pages
• Understanding thank-you page
• Landing page vs website
• Best practices to create a landing page
• Best practices to create a thank-you page
• Practical exercise- Creating a landing page
• Types of landing pages
• Reviewing landing pages created by trainees
• What is A/B testing?
• How to do A/B testing
• Selecting landing pages after A/B testing
• Converting leads into sales
• Creating lead nurturing strategy
• Understanding lead funnel
• Steps in leads nurturing

Content Marketing

• What is Content marketing?
• Introduction to content marketing
• Objective of content marketing
• Content marketing 7 step strategy building process
• 18 types of content with examples
• How to write great compelling content
• Keyword research for content ideas
• Optimizing content for search engines
• Discussing authority blog
• Steps towards developing authority blog
• Ways to monetizing authority blog
• How to market your content?
• Debate- Doesn’t great content just spread by itself
• Understanding second customer
• Importance of second customer
• How to increase second customer
• Understanding online influencers
• 10 ways to connect with online influencers
• 35 unique ways to write magnetic headlines
• 180 examples of magnetic headlines
• Case study on content marketing

Internet Marketing Strategy

• Personal branding
• Content marketing
• Search engine optimization (SEO)
• Conversion optimization
• Social media marketing
• Email marketing

Affiliate Marketing

• What is affiliate marketing?
• 3 A’s of affiliate marketing
• How people make millions of dollar in affiliate marketing?
• Affiliate marketing history
• Changes in affiliate marketing industry over the year
• Affiliate marketing scenario in India
• How to be a super affiliate?
• Different ways to do affiliate marketing
• Affiliate marketing secrets
• How your trainer makes money in affiliate marketing?
• Live examples of how people are making money as an affiliate
• Getting your started as an affiliate
• Getting you approved as an affiliate from
• India’s top affiliate agencies
• Some of the top affiliate network in the world
• How to get approved as an affiliate by world’s top affiliate company
• Trainers shares his secrets of affiliate marketing

Ad-Sense & Blogging

• What is AdSense?
• How to get approved for AdSense?
• Cool trick to get AdSense approval by Google
• Using your AdSense account interface
• Placing ads on your blog
• Creating blogs with our FREE theme
• Then we will share 1 secret method Through which you will make money with AdSense

Online Reputation Management (ORM)

• What is online reputation management?
• Why online reputation management is need of hour
• Understanding ORM scenario
• How to deal with criticism online
• 10 Online reputation management Commandments
• 15 ways to create positive brand image online
• Understanding tools for monitoring online reputation
• Step by Step guide to overcome negative online reputation
• Best examples of online reputation management

Activities Involved

• Live Project